Helping you build a foundation for instructional coaching success

Designed to work for new and existing coaching programs

The Instructional Coaching Institute

The Instructional Coaching Institute (formerly the Intensive Instructional Coaching Institute) is a focused and intensive professional development opportunity based on 20+ years of research. Our most comprehensive service, it provides a big picture view of instructional coaching and includes an exhaustive learning opportunity covering five coaching areas presented in Jim Knight’s bestselling books and research. Over 5,000 instructional coaches have successfully completed The Instructional Coaching Institute, representing every continent across the globe, except Antarctica.

This is our most exhaustive offering, and as such, we encourage all instructional coaches to take it. If you have previously attended our 8-week Introductory course, you can apply your previously paid cost of registration towards registration for The Instructional Coaching Institute. To take advantage of this offer, both registrations must be for the same person. Registration is non-transferable. Email [email protected] for more information.

Virtual Institute Information


5-day, In-person Institute


Virtual (Live + On-demand)


16 weeks, 1 session per week


$1,995 / person

For individuals with schedule conflicts or who live in different time zones, each session is recorded and available for registrants to watch on-demand for 30 days.

1 course

20+ years of research

Everything a coach needs to succeed

upcoming dates

Jan 10 – May 3, 2022

Sold Out

May 9 – Aug 29, 2022

Register Here »

A Comprehensive Infrastructure for All Coaches and Administrators

This unique learning opportunity helps coaches and administrators not only establish a proven foundation for success, but also develop a deeper and complete understanding of the coaching process and practices, cultivate the necessary communication skills for healthy conversations, deepen engagement in the classroom, and best utilize coaching tools and resources.

The content of this course includes the Partnership Principles, using video to measure current reality, following The Impact Cycle (1.03 effect size), how to have healthy and productive conversations, and developing an Instructional Playbook; these topics are based on Jim’s bestselling publications, which are included with registration. The Coaching Institute is absolutely critical for any instructional coach who needs guidance with their role, responsibilities, or resources.

Who is the Institute For?

New Instructional Coaches

Learn foundational tools to best support teachers

Experienced Coaches

Revisit fundamental teachings or expand resources


Develop a new program or support existing coaches

In order to have a successful coaching partnership, you must have a strong support system.

The Benefits of a Virtual Institute

By offering The Instructional Coaching Institute in a 16-week format, participants have the time and opportunity to road-test strategies between sessions and bring questions back to the group. Content has been expanded to include the following focus areas: How to Use Data; The Instructional Playbook; Leading Yourself & Leading Others; and System Support. Additionally, it is faciliated by Jim Knight, Ann Hoffman, Michelle Harris, Sharon Thomas, and Amy Musante.

The virtual Institute offers an increased number of professional development hours —an addtitional 18 hours—in comparison to our on-site service. Additionally, all sessions are recorded and available to view on-demand for 30 days, which supports educators attending from around the world.


Attendees of the virtual Instructional Coaching Institute are eligible for 3 graduate credits through University of the Pacific

Poorly implemented coaching is a waste of valuable resources.

How does ICG measure success?

When coaching is done well, it meets ICG’s 7 Success Factors


The way we present ourselves to others—what we do and how we act—plays an important part in the strength of our relationships.

Coaching Process

While every coaching situation presents unique challenges, an established process for guiding the coaching experience ensures that instructional coaches have all the tools they need to help teachers set and achieve their goals.

Teaching Strategies

When going through the coaching cycle, there can be so many factors at play that it’s easy to be overwhelmed. That’s why a central focus of instructional coaching is partnering with teachers to modify their instruction to meet student-focused goals.

Gathering Data

Data is important within coaching because it provides a way to identify goals and monitor progress. Goals need to be measured frequently so that teachers can determine if what they are doing is working or if adjustments need to be made.

Communication Beliefs & Habits

Since coaching is, above all, a series of conversations, coaches need to be effective communicators. They also need to employ effective coaching skills that reflect healthy beliefs about communication.


Leadership can be divided into two parts: leading yourself and leading others. To lead yourself, you must know your purpose and principles, how to use your time effectively, and how to take care of yourself. To lead others, a combination of ambition and humility is needed—to be reliable and ambitious for change but at the same time responsive to teachers.

System Support

When coaches flourish, it is often because they work in settings where leaders are intentional and disciplined about providing the support that is required for coaching success to occur. The opposite is also true. Without support, coaches will often struggle to have any impact at all.

learn more about
the 7 success factors

Institute Agenda

Section 1: Introduction to Coaching

Takeaways include:

  • An overview of The Seven Success Factors of Instructional Coaching
  • Getting Started Toolkit (everything a coach needs to get started)
  • Coaching, Mentoring, Implementation Support
  • Facilitative, Directive, and Dialogical Interactions

Section 2: The Partnership Principles

Takeaways include:

  • Book Reference: Unmistakable Impact
  • An overview of The Five Simple Truths of Helping
  • Introduction to The Partnership Principles: Equality, Choice, Voice, Dialogue, Reflection, Praxis, Reciprocity

Section 3: The Impact Cycle: Identify

Takeaways include:

  • Getting a Clear Picture of Reality: video, interviews, student work, observations
  • Introducing video to your school
  • Using the “Identify Questions”
  • PEERS Goals
  • Identifying teaching strategies
  • Book References: Focus on Teaching and The Impact Cycle

Section 4: The Impact Cycle: Learn and Improve

Takeaways include:

  • The power of checklists
  • 6 ways to model teaching strategies
  • The “Improve Questions”
  • Book Reference: The Impact Cycle

Section 5: Better Conversations Habits Part 1

Takeaways include:

  • Partnership and Communication: The Better Conversation Beliefs
  • Demonstrate Empathy
  • Listen
  • Foster Dialogue
  • Ask Better Questions
  • Make Emotional Connections
  • Book Reference: Better Conversations

Section 6: Better Conversations Habits Part 2

Takeaways include:

  • Be a Witness to Good
  • Find Common Ground
  • Control Toxic Emotions
  • Redirect Toxic Conversations
  • Book Reference: Better Conversations

Section 7: Engagement Data

Takeaways include:

  •  Behavioral Engagement
  • Cognitive Engagement
  • Emotional Engagement
  • Engagement Online
  • Book Reference: The Impact Cycle; Data Guide

Section 8: Achievement Data

Takeaways include:

  • Identifying What Needs to be Assessed
  • Tests, Checks for Understanding
  • Traditional Rubrics and Single-Factor Rubrics
  • Book Reference: The Impact Cycle; Gather Data Participant Guide

Section 9: The Instructional Playbook

Takeaways include: 

  • Table of Contents
  • One Pagers
  • Checklists
  • Book Reference: The Instructional Playbook

Section 10: Classroom Management

Takeaways include:

  • Learner-Friendly Culture
  • Power Over; Power With
  • Freedom Within Form
  • Expectations
  • Witness to the Good
  • Fluent Corrections
  • Book Reference: High-Impact Instruction

Section 11: Engagement

Takeaways include:

  • Thinking Prompts
  • Effective Questions
  • Cooperative Learning
  • Stories
  • Authentic Learning
  • Book Reference: High-Impact Instruction

Section 12: Achievement

 Takeaways include:

  • Guiding Questions
  • Formative Assessment
  • Learning Maps
  • Book Reference: High-Impact Instruction

Section 13: Leadership - Leading Ourselves

Takeaways include:

  • Walking on Solid Ground
  • The Power of Purpose
  • Managing Time
  • Taking Care of Yourself
  • Book Reference: The Better Leaders Participant Guide

Section 14: Leadership - Leading Others

 Takeaways include:

  • Multipliers and Diminishers
  • Confronting Reality
  • Understanding School Culture
  • Balancing Ambition and Responsiveness
  • Book Reference: The Better Leaders Participant Guide

Section 15: System Support - Leading Ourselves

Takeaways include:

  • Role Clarity
  • Time
  • Confidentiality
  • Learning Architecture
  • Book Reference: What Principals Need to Know Participant Guide

Section 16: Putting It All Together

Takeaways include:

  • Revisiting the Seven Success Factors
  • Addressing Unanswered Questions
  • Remote Learning
  • Equity

Teams of 10 or more receive 15% discount on post-Institute coaching support.

Join The Institute

Resources Provided

  • The Definitive Guide to Instructional Coaching (Knight 2021)
    • This book is included in Institutes beginning January 2022
  • Evaluating Instructional Coaching (2021)
    • This book is included in Institutes beginning January 2022
  • The Instructional Playbook (Knight 2019) book bundle
  • The Impact Cycle (Knight 2017) book bundle
  • Better Conversations (Knight 2015) book bundle
  • High-Impact Instruction (Knight 2012)
  • Better Leaders workbook
  • What Principals Need to Know About Instructional Coaching workbook

Want your administrative team to send you to The Coaching Institute? Download our “Request to Attend” form

We’ve created a Request to Attend template to show your administrators why The Coaching Institute is a valuable, system-wide learning opportunity. Download the word document and complete the highlighted areas with the details that are specific to your request.

Download the Request to Attend »

Cancellation Policy

31 or more days prior to the event – full refund
15-30 days prior to the event – 50% refund

Less than 15 days prior to the event – no refund


Note: Your registration may be transferred to someone else, or a future Institute, at any time with no penalty attached.