We’ve been researching and practicing instructional coaching for more than 20 years.

We believe coaching is the most beneficial training, leading to better teaching by educators and better learning by students.

What is an instructional coach?

Instructional coaches partner with teachers to analyze current reality, set goals, identify and explain teaching strategies to hit the goals, and provide support until the goals are met.

To put it simply… instructional coaching makes it easier for teachers to meet the needs of their students.

Need help designing a new coaching program?

Work With ICG

Why is Instructional Coaching Necessary?

Traditional training just isn’t cutting it.

4 in 10 teachers leave the profession within five years
Source: The Public School Teacher Attrition Crisis
$20,000 is the average cost to replace a teacher
Source: Learning Policy Institute: The Cost of Teacher Turnover

The loss of an educator is felt system-wide.

High turnover rates reduce achievement for those students whose classrooms are directly affected, especially in high-poverty schools, where turnover-induced loss of general and grade-specific experience is the main driver of declining student achievement.

Teacher turnover harms the morale of the whole school; not only the students, but also the teachers who are left to carry the burden of teacher vacancies. It’s a hardship schools can avoid by providing better learning opportunities for their staff and ensuring they have the foundation and support in place for a successful year.

Let’s develop a coaching program that supports your teachers.

Work With ICG

How does ICG help?

We provide research-based professional development to build system-wide efficacy.

The coaching provided by the Instructional Coaching Group is tailored for educators who are designing, implementing, or overseeing a coaching program. As such, our goal is to help educators maintain successful and long-term coaching programs.

Developing new coaching programs

We offer expert-led strategies for designing effective coaching programs from the start. If you’re designing a new program, consider participating in The Instructional Coaching Institute.

More on the Institute

Professional learning for coaches, teachers, and administrators

Our research has helped us identify several factors that are essential for developing and sustaining a great coaching program. We help organizations learn and implement these factors through workshops, coaching, consulting, and other forms of support.

More on Professional Development


Consulting for leaders of coaching programs

ICG’s senior consultants have been trained directly by Jim Knight and are available to meet with districts to help create plans for developing and supporting highly effective coaching programs.

More on ICG Consulting

How does ICG measure success?

When coaching is done well, it meets ICG’s 7 Success Factors


The way we present ourselves to others—what we do and how we act—plays an important part in the strength of our relationships.

Coaching Process

While every coaching situation presents unique challenges, an established process for guiding the coaching experience ensures that instructional coaches have all the tools they need to help teachers set and achieve their goals.

Teaching Strategies

When going through the coaching cycle, there can be so many factors at play that it’s easy to be overwhelmed. That’s why a central focus of instructional coaching is partnering with teachers to modify their instruction to meet student-focused goals.

Gathering Data

Data is important within coaching because it provides a way to identify goals and monitor progress. Goals need to be measured frequently so that teachers can determine if what they are doing is working or if adjustments need to be made.

Communication Beliefs & Habits

Since coaching is, above all, a series of conversations, coaches need to be effective communicators. They also need to employ effective coaching skills that reflect healthy beliefs about communication.


Leadership can be divided into two parts: leading yourself and leading others. To lead yourself, you must know your purpose and principles, how to use your time effectively, and how to take care of yourself. To lead others, a combination of ambition and humility is needed—to be reliable and ambitious for change but at the same time responsive to teachers.

System Support

When coaches flourish, it is often because they work in settings where leaders are intentional and disciplined about providing the support that is required for coaching success to occur. The opposite is also true. Without support, coaches will often struggle to have any impact at all.

learn more about
the 7 success factors

Does your coaching program meet the 7 Success Factors?

schedule a call

Who is Instructional Coaching for?

We offer engaging programs to provide support at every level of the coaching system; we have programs for administrators, coaching champions, instructional coaches, and teachers.


Coaching Champions

Instructional Coaches


Who Leads ICG’s Coaching Sessions?

Coaching is led by ICG’s founder, Jim Knight, and our senior consultants: Ann Hoffman, Michelle Harris, and Sharon Thomas.

Jim Knight

Founder, Senior Parter

Ann Hoffman

Senior Consultant

Michelle Harris

Senior Consultant

Sharon Thomas

Senior Consultant

Let’s design a research-based plan for developing your coaching program.

work with icg

Stories of Impact

“We initially attended the Teaching | Learning | Coaching Conference in Kansas City last October to develop our coaching skills with our newly appointed task of evaluating teachers. We were very concerned—being district office administrators—at entering a building and having meaningful dialogue with our teachers concerning their teaching practices in a way that would produce fruitful partnerships. Our experience at the conference and in our roles since has been such a joy as a result of some of the practices we have applied since the training.”

Instructional Supervisor