The ICG Certification uses a four-point rubric.
4 = Clear, consistent, and convincing evidence is apparent.
3 = Clear evidence is apparent.
2 = Limited evidence is apparent.
1 = Little or no evidence is apparent.

Scores of 3 and 4 indicate that accomplished coaching is evident.
Scores of 1 and 2 indicate that less-than-accomplished coaching is evident.


Ranges: When calculating candidate scores for each of the 7 Success Factors, we use these scores ranges:
4 = 3.75-4.25
3 = 2.75-3.25
2 = 1.75-2.25
1 = 0.75-1.25

Candidates receive an overall score between 1 and 4 on each of the 7 Success Factors. We then divide that total from all of the factors by 7 to obtain the overall score. The certification threshold is 2.75.

Floor Score:

Candidates may not score lower than a 1.75 on any of the 7 Success Factors to qualify for certification. If they score less than that on a specific factor, then they may resubmit a revised version of that factor as a “retake” to achieve certification.

Score Report:

Each candidate will receive a score report like the one below. Candidates who do not achieve certification and want to retake specific pieces of the process may refer to their report for information on which sections to retake and to see where they can improve.


The Impact Cycle

The coach effectively and fluently implements the Impact Cycle.

1.Coach implements the Identify stage.

2. Coach implements the Learn stage.

3.Coach implements the Improve stage.
Overall score for Factor 1: ____


Instructional Playbook

The coach has a complete instructional playbook and uses that playbook to help teachers hit goals.

1.Playbook contains strategies, and explanations of strategies that are relevant to teachers’ needs.

2. Playbook contains sufficient checklists to assist implementing teaching strategies.

3.Playbook is comprehensive enough to meet teachers’ unique needs.
Overall score for Factor 2: ____



The coach partners with teachers to set goals and monitor progress on those goals through the collection of data.

1.Coach sets goals with teachers by using appropriate data.

2.Coach monitors progress with the teacher by using appropriate data.

3.Coach uses effective data collection methods and documents that data appropriately.
Overall score for Factor 3: ____



The coach continually engages in improving communication skills, reflects on the use of those skills, and uses the 10 Better Conversations habits.

1.Coach demonstrates improvement in communications skills.

2.Coach reflects on the use of those skills with teachers.

3.Coach uses the 10 Better Conversations habits as a framework for improvement.
Overall score for Factor 4: ____


Understanding Adults and Change

The coach understands the complexities of helping and working with adults and interacts with adults in ways that do not engender resistance.

1.Coach actively applies the Partnership Principles to his or her coaching interactions.

2.Coach demonstrates an understanding of the conditions that engender resistance from teachers.

3.Coach reflects on partnership and how to improve his or her dialogue with teachers.
Overall score for Factor 5: ____



The coach is an effective leader.

1.Coach is emotionally intelligent in coaching interactions.

2.Coach is responsive to teachers.

3.Coach embodies a stewardship approach.
Overall score for Factor 6: ____


System Support

The coach has an appropriate level of support from school or school system leadership.

1.Coach’s school or school system leadership has undergone professional develop to assist them in supporting the 7 Success Factors.

2.Coach can document the breadth of coaching experiences in his or her coaching context.

3.Coach’s school or school system leadership can articulate the extent to which they support the coach and the effect that the coach has had on teachers and students.
Overall score for Factor 7: ____


Candidate Support