What is SP Coaching?
Across Canada, educators face growing complexity. Improving learning, supporting wellbeing, and preparing students for a connected world requires more than new programs. It requires better ways of learning together.
SP Coaching partners with schools and systems to build coaching-focused professional learning that strengthens both teaching and leadership. As a licensed provider of the Instructional Coaching Group, we bring Jim Knight’s research-based work to Canadian contexts in practical, sustainable ways.
We believe better conversations lead to better learning. By combining instructional and leadership coaching, we help schools build cultures that support meaningful, lasting growth so every learner can thrive.
Meet Sonja Pullen
Sonja is an experienced Elementary teacher, school leader, and coach who has supported students and educators across Canada, Ethiopia, and Australia for more than 15 years. Based in Toronto, she is the Founder of SP Coaching and is the first licensed provider of The Instructional Coaching Group (ICG). Through this exciting partnership, she offers ICG courses across Canada with the goal of making high-quality professional learning more accessible and feasible to schools in Canada. She also works as an independent consultant with ICG supporting schools and school districts in the United States.
A certified coach with Growth Coaching International, Sonja holds the European Mentoring and Coaching Council’s Global Accreditation at the Practitioner level. She is a Senior Mentor Coach and facilitator with the Ontario Institute for Studies in Education Mentorship Program at the University of Toronto.
Having personally experienced the power of coaching as both a teacher and a school leader, Sonja saw the positive impact it had on her and those she supported. She is dedicated to advancing coaching and effective professional learning in education so that students, teachers, and school leaders everywhere have the support they need to flourish.
Guided by values of respect, kindness, and empathy, Sonja sees the best in others and believes in the limitless potential of every individual she serves. Outside of work, she volunteers for issues of social justice, loves pickleball and fitness, time with family and friends, cheering on local sports teams, and is on a mission to keep her plants alive!

Course Offerings
Exploring the Seven Success Factors of Instructional Coaching
Learn the essential factors that make instructional coaching effective and how to implement them for real impact.
Better Conversations
Develop the communication skills needed to build trust, foster dialogue, and lead meaningful, growth-focused conversations.
The Impact Cycle
Master a simple, powerful coaching framework that helps teachers set goals, learn strategies, and improve practice.
System Support: What Administrators Need to Know about Coaching
Understand how to create the conditions, structures, and support systems that allow coaching to thrive in your school.
Introduction to Leadership Coaching
Explore how coaching principles can strengthen leadership, improve decision-making, and support adult learning.
Managing Challenging Conversations
Gain practical tools to navigate difficult conversations with clarity, confidence, and respect.
Why Coaching Matters in Schools
For students to grow, the adults who support them must grow. Coaching is one of the most effective ways to make that happen.
When done well, coaching helps teachers refine their practice, leaders strengthen their impact, and students experience stronger learning and wellbeing.
Our approach brings together two key drivers of improvement:
- Instructional Coaching strengthens teaching by helping educators set goals, apply strategies, and monitor progress to improve student outcomes.
- Leadership Coaching supports leaders to think clearly, act with confidence, and create the conditions for high-quality teaching and learning.
Together, they build a culture of continuous growth. Coaching also strengthens trust, collaboration, and professional dialogue across a school.
When schools invest in coaching, they invest in their people and in the success of every student.

A Word from Jim Knight
“I’m pleased to share that The Instructional Coaching Group is expanding into Canada through a partnership with SP Coaching, led by Sonja Pullen.
This partnership has personal meaning for me. The foundations of our work were formed when I was living in Toronto and studying at the University of Toronto. During that time, many of the ideas that later became central to our approach to instructional coaching began to take shape. For years, I have wanted to build a strong partnership in Canada so these ideas could be shared more widely with Canadian educators.
Sonja is an excellent partner for this work. She is certified through the European Mentoring and Coaching Council, and she brings a deep commitment to helping students succeed. She approaches coaching in a way that respects teachers as professionals and values collaboration. Her work reflects the same beliefs that guide ours about student success and professional partnership.
As someone who grew up in Canada, I have always cared about contributing to Canadian schools. I am grateful that this next phase of our work will take place in collaboration with Sonja. Through this partnership, instructional coaching will become more accessible to schools across Canada, and I look forward to the positive impact it will have for educators and students.”


Connect with Sonja
If you’re interested in exploring professional learning options with Sonja, either virtually or in person, fill out this form.
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