Marketing Director

The Instructional Coaching Group is dedicated to achieving one simple goal: “excellent instruction, for every student, every day, everywhere.” To accomplish this goal, we conduct research, develop tools and processes, and share those tools and processes through institutes, conferences, onsite workshops, coaching, consulting, and publications.


The Marketing Director is responsible for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy. This role will be responsible for collaborating with internal stakeholders, evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company’s brand.

Essential Job Functions & Responsibilities:

  • Developing and implementing the brand strategy
  • Developing the marketing strategy for new and existing products
  • Collaborating with internal stakeholders to define marketing materials and programs
  • Overseeing implementation of the marketing strategy – including email campaigns, events, website, and digital marketing
  • Managing social media presence to improve brand and product recognition
  • Managing website strategy and content
  • Guiding the day to day activities of the marketing team
  • Developing and implementing promotions with outside vendors
  • Understanding and managing the marketing budget
  • Ensuring that the marketing objectives are implemented by the marketing team
  • Developing and delivering marketing communications strategies
  • Analyzing campaign performance data
  • Undertaking continuous analysis of competitive environment and consumer trends
  • Supporting sales and lead generation efforts

Characteristics, Qualifications & Education Include, but are not limited to, the following:

  • Bachelors or Masters degree
  • Minimum of five years experience in Education marketing
  • Proven track record of success in marketing roles
  • Confident, driven, and dynamic leader
  • Effective time management skills and ability to multitask
  • Strong copywriting skills
  • Strong attention to detail
  • Excellent interpersonal, written, and oral communication skills
  • Strong knowledge of K-12 education industry
  • Knowledge of our offerings
  • Knowledge of publishing industry
  • Someone who is kind and likes building genuine connections with people

This is a full-time salaried position with health benefits


  • Accepted file types: pdf, doc, docx, .